Owner Business Training

Service Description

Business owners and managers who invest in learning the skills of the coffee trade are better equipped to hire the right employees and make the critical decisions necessary to build a thriving specialty café. Regardless of initial knowledge level, this 3-day curriculum is designed to onboard your core team with the must-have trade skills. Day 1 — Specialty Coffee Overview Covering the fundamentals of coffee's origin, quality evaluation, and café menu basics. Intro to Coffee — a "seed to cup" lecture and tasting covering history, geography, production, supply chains, the definition of specialty coffee, and an overview of QC and brewing Intro to Coffee Quality and Flavor — introduction to the Coffee Flavor Wheel with a guided tasting of reference standards, plus an introduction to cupping protocol, setup, technique, and scoring Menu Design — an overview of café menu efficiency and trends, specialized drink types, menu standards, and how to communicate drinks and branding Day 2 — Bar Skills A full day of brewing technique training to build confidence in grind, dose, and extraction decisions. Pour-Over — theory and technique for hand-brewed drip coffee across various devices Batch Brew — a practical overview of preparing and programming common batch brewers Espresso — hands-on dialing, profiling, and tasting Milk Steaming — technique-focused training in microfoam and drink preparation, with an introduction to latte art Day 3 — Café Practicum A detailed look at the inner workings of good café design, equipment, and staffing. Café Design, Ergonomics, and Workflow Equipment Scheduling — an overview of steam pitchers, espresso machines, grinders, pour-over kits, and other essential café equipment Staff Hiring/Management — practical guidance on building a team as part of a smart business model 3-day minimum; additional curriculum available upon request. Duration: 3 days 1:1 Private Package — $3,600 Description: A fully private, one-on-one version of the 3-day curriculum, tailored to your team's pace and specific goals. Includes dedicated instructor time throughout all three days — Specialty Coffee Overview, Bar Skills, and Café Practicum. Small Group (2–4 people, per person) — Contact for pricing Description: The same 3-day curriculum delivered to a small group of 2–4 people, ideal for onboarding a core team together. Pricing is adjusted based on group size — reach out for a custom quote.